Why PR FreeTM

Reaches Online News Sources.

Quality Service to Clients Around the Globe.

Most Knowledgable Public Relations Expertise.

Affordable Video Production Service.

Thousands of Satisfied Customers.

Our Process

You Submit or We Write or Edit For You.

You Submit Your Content Online.

Our Experts Review Your Submission.

We Apply Our Journalism Experience.

Your Press Release Gets Online Exposure.

Login

SEO Press Release Services: When you send a press release and land a feature story about your company in the media - it translates into comparable value in advertising you just couldn't afford. Publicity generated by press releases is free - weigh the cost of advertising against your time spent on your P.R. efforts - when you can get started with your online marketing campaign for just $30, can you afford not to get started today?

For the small business budget: With thousands of clients.
- Live on the P.R. Free home page
- RSS feeds
- Journalists in our media databases

Top 20 Newspapers by Circulation
- Distribution to the AP (Associated Press)
- Online Web sites, news sites, & media   databases & archives
- Through Eworldwire newswire

Google News, Yahoo!, bing, Lycos
- Media databases and archives
- Essential P.R. Services & Priority P.R. Services   Included
- Top daily placement


PRESS RELEASE HINTS
(Or "The How-To List To Ensure Your Release Attracts Media Attention")



Address your audience - the media - appropriately.

If you write your release directed to consumers, you miss valuable opportunities for media outlets - frequently those online - which pick up press releases to run in their publications with little or no modification. Press releases written as sales pieces will be ignored - in their entirety - and set you up for developing a reputation of sending sales pieces, not real news. Often journalists use press releases as the basis for feature story that incorporate what you have written. In the body of the release, understand that the points you make - and the order in which you make them - may direct the journalist in how to develop that story.


Use a powerful opening.

Convey your message quickly and concisely - use your headline and first paragraph effectively. If journalists were to read only that portion of your release, there should be enough information to understand what the release is about. The body of the release identifies supporting information.


Identify your angle - and make it different.

Understanding why journalists would find your story interesting is the key in getting recognition. While we would all like coverage, uncovering what specifically makes your business or service truly unusual or makes you different from your competition is crucial. If you have trouble doing that, seek out the opinion of current or new customers, or ask us for advice. Can you link your press release to current events or social issues?


Communicate your story.

You might be tempted to include references to customers who have used your product or service successfully. Including testimonials may be effective in persuading potential customers to buy from you, but they do not encourage members of the media to write about your company. Describe how your company uncovered a need in the community and how your solution met it. Clearly note benefits of using your product or service - without overstating them.


Eliminate excess.

Work on establishing credibility with the media. Don't stray from clarity or try to sell. Make your release speak to journalists by using effective combinations of words - you'll be far more effective at capturing attention - the right kind - without the use of exclamation points.


Use industry lingo sparingly.

What would be appropriate if you were sending your release to professionals in your industry will not be the same for appealing to a general audience.


Act and be direct.

Convey your news directly. Evoke the sense of movement by using words that echo the feeling of a conversation you would speak out loud. Use the words you need to - no more, no less. Keep it simple.


Use facts.

Journalists are trained to question and verify. They will read between your statements and pick them apart. Overblown claims do immediate damage and ensure your release is ignored. While you are working to convince them what you claim is truthful, you must attempt to establish credibility early in your release - then communicate your excitement about your product or service. One of the best places to share your enthusiasm is in a quote, rather than in the body of the release.


Get it in writing.

Protect your company - get authorization to use references from employees or affiliates of other companies or organizations in writing. Do additional homework and verify information provided to you with another person. A word about ticker symbols from public companies you reference in your release - use caution. These companies have an established reputation; if you trade on it by using the goodwill associated with their names, you are exposing your company to ramifications if these companies percieve your association as detrimental.


Describe your company and its activities.

Tell the media what your company is all about with a concluding summary that describes your company, products, service and a short company history. Remember press releases issued by more than one company should include descriptions of both.


Remove formatting.

Since press releases are distributed in a wide variety of ways, including over some antiquated wire service networks, special formatting conversion inserts strange characters making your press release more difficult to read. Remove any HTML, XML or other special formatting to ensure your release looks good. If you're in doubt, use a plain text editor, like Notepad, to review your release.


Use the Write Balance(TM).

Press releases that contain only a sentence or two may tell the story if it is announcing a management change, for example. It is more likely, however, that an explanation of the new person's background is appropriate. Use what you need to convey your message - again, no more, no less.