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Little Guy Ltd
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All Press Releases for 04/03/2006


The Little Guy Ltd., A Cyber-Begger Of The Internet, Takes Money From The Rich


A new Internet firm proposes a way to divert a percentage of Web purchases to one small company, rather than putting all the money into one big company.

FOR IMMEDIATE RELEASE
OSHAWA, NY / PR FREE / Apr 03 2006 --
A new Internet firm proposes a way to divert a percentage of Web purchases to one small company, rather than putting all the money into one big company.

“If you’re buying from any big, medium or small e-tailer, why not buy via an ‘affiliate link’ and let the little guy take a piece of the pie?” says site founder, Shawn Bremner.

An affiliate link is a banner or text link on one site that leads to a bigger site, such as Amazon or eBay. When a Web surfer makes a purchase this way, the referring site gets a small commission.

The Little Guy Ltd concept is that a user will always be able to find a portion of shoppers who would prefer to support the little guy over the big guy. Some consumers want to share a dollar with a small operation rather than put it all into already-deep pockets.

Very few Internet operations rely on “cyber-begging” to make sales, a term Bremner uses to describe his business model. The Little Guy Ltd service offers consumers a store to access all other stores. But any motivation to shop like this would be compelled by an appeal to shopper’s heart-strings.

“I would settle on becoming a medium guy,” Bremner added. “My company will never become a huge operation. I don’t sell my own products. The more business I send the big guys just enriches them, but the small commissions I make enriches me too.”


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