All Press Releases for 08/05/2012


Throat Threads Apparel Launches W.R.K for Spring 2013



Set to launch in Canada for spring 2013, this luxury sportswear brand has been positioned with competitive retail price points ranging from $125 for shirts to $498 for jackets.


FOR IMMEDIATE RELEASE
BURLINGTON, Ontario / PR FREE / Aug 05 2012 --
Throat Threads Apparel, a leading sales, marketing and distribution company for luxury fashion brands in Canada, is pleased to announce the launch of W.R.K, the newest addition to the company's impressive men's sportswear division.

W.R.K, an abbreviation of Work. Rest. Karma, is a collaboration between designer Matteo Gottardi and brand strategist Maurizio Marchiori. With a focus on form and function, W.R.K represents beautiful clothing, where the value is both aesthetic and purposeful.

"Throat Threads Apparel prides itself on striving to be a fashion import leader in North America," says Russ Fearon, President and CEO of Throat Threads Apparel. "Through our extensive research and travel abroad, we believe we have found a new and fresh collection for the fashion-conscious male. It's not very often that we find such a unique and commercial brand that offers the consumer a clear, clean vision of dressing. W.R.K is very special, and we are excited to show the spring 2013 collection to the industry."

W.R.K is growing rapidly in the United States and has been successful with high profile retailers such as Nordstrom, Neiman Marcus, Saks Fifth Avenue and Bloomingdales. Set to launch in Canada for spring 2013, this luxury sportswear brand has been positioned with competitive retail price points ranging from $125 for shirts to $498 for jackets.

"Work-Rest-Karma. Simple words but incredibly important. The world has changed. People are looking for honesty, integrity and tangible value," says Matteo Gottardi on the inspiration [for] his new collection. "They are tired of buying into false promises, romanticized ideals, and vanity. They are looking for something pure, something everyone can relate to. Not what we should be, but what we are."

Learn more at http://www.throatthreads.com.


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